Reading time: 2 – 3 minutes By Leonardo Wood The most powerful strategy to consider when optimizing your website to get ranked on the first page of Google is the Title Tags of your web pages. This is because when Google searches its database of pages to give you your search results, it actually looks at the Title Tags to determine if the page is relevant to your search or not. The Title Tag or Page Title is the text that you can see in the blue bar on the left hand side at the top of a web page (where the minimize/maximize buttons are). If your chosen keywords that are relevant to your web page are not in the Title Tag then Google is going to find it very difficult to find your page and determining that your page is relevant to the search being carried out. Most people do not realise the importance of having your keywords in the Title Tags of their web pages and this is why, when you visit a lot of websites, you will see that the Title Tags of the page only contain the Company name...
