blogging 102

Reading time: 5 – 8 minutes When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Handling an SEO campaign in house is an attractive and popular option for many companies after all, the staff is already being paid to perform other functions, so the company might as well use its resources. In addition, a company may in fact have technically savvy people on staff that know at least a little bit about SEO, making the choice to take the campaign in house appear to be a no-brainer. But the real issue is how to compare the actual cost of an in-house campaign if you are expecting the same type of results that you would get with an outside SEO firm. In House or Outsourced – Consider Your Resources There are several basic assumptions that can be made about any company that is interested in SEO in general. First, the company likely... 

Reading time: 5 – 8 minutes Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics. In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines. Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO. So the question maybe asked, why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys. 1. Targeted Website Traffic If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or...