blogging 102

Reading time: 8 – 14 minutes What is Search Engine Optimization? Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site. As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are... 

Reading time: 1 – 2 minutes June 5th, 2008 by kronikmedia When you are first deciding on online marketing in order to promote your business online, the main online marketing methods that you will encounter are Organic search engine optimisation and Pay per click advertising such as Google Adwords. Organic search engine optimisation and Pay pr click advertising are the two main methods of online marketing.  Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your website rank on search engine results for the keywords that you are targeting. Ideally a business needs to utilise both, organic Search engine optimisation as well as Pay per click advertising on order to get the maximum exposure for their business online. However cost and budget considerations often result in a business having to make a choice between using organic search engine optimisation or Pay per click advertising for their business. convey_source = "English"; Read More →

Reading time: 2 – 2 minutes Something is up at Technorati. For more than a month now I have been having problems with them properly indexing one of my blogs. Despite the fact that it was being updated either manually or automatically with daily digest posts, http://www.bradsotherblog.com was simply not getting its ping through to Technorati. This just isn’t me, either. The first suggestion they made was to manually ping your blog at http://www.technorati.com/ping this works for all of my blogs except The Other Blog. After trying that and a ticket submitted with no answer I finally complained on the post board and the blog was quickly taken care of. They apparently want to take care of people who open their mouths in public a lot faster than they do those who wait patiently for returned emails. Well that one ping they did worked exactly once, the blog updated and jumped from an authority of 8 to 14 when all was said and done. I checked back a week later and nothing since that...