By Mark A. Abrahams

In order to continuously stay on top of traffic building to your site, your website needs to be kept shiny and fresh, just like a new car.

Imagine sitting in a traffic jam, you just spent the entire day at work. You can’t wait to go home and find whatever the pleasure is that’s awaiting you. You look over and you see your dream car. For everyone it’s different, it’s that black, sexy sports car, that hugs the curves of the road. Or it might be that brand new gray pickup truck, that can tackle anything you put before it, mountains, sand-dunes, heaps of mud. Whatever it is it catches your attention and you’re hooked.

You want that same response when the “traffic jam” visitors, your desired web based traffic, comes to your site. They might be bored and doing a web search while waiting at a coffee shop, or they could have a received an e-mail from a friend telling them to look at your site. While wishing they were at home, waiting for their happiness after a long day, now, they’re focused and hooked on your site.

You drew them in through your well designed website, and you kept them looking through it as they’re engaged in reading your interesting articles. Perhaps you even introduced them to something they had not known they wanted, or needed, but they do now, because you know how to market. You keep them interested after they signed up for your promotional newsletter, and you make them keep wanting more, by not bombarding them everyday with offers.

They’re hooked on your site, because there was something about becoming a part of your site’s traffic that reminded them of that fine car that always keeps their attention.