Reading time: 3 – 4 minutes By Kenton Newby Many small businesses are realizing the growing importance of the Internet as a cost-effective way to attract new prospects and customers to their business. For local businesses, there is a large trend of customers now using the Internet as the first (and sometimes only) source of information to find companies in their local area that offer certain products or services. With that in mind, many local businesses are investing in search engine optimization campaigns to improve their website rankings. However, before investing in SEO, it’s important to understand a little bit about keyword research and how people search online. That way you can be sure your site is optimized for the best terms to bring qualified traffic that responds to your offer, rather than generic traffic that might not convert into sales. Use Caution When Choosing the Keywords You Want to Rank For Recently I had the chance to review several requests for SEO services...
