blogging 102

Reading time: 5 – 8 minutes Recently, there have been many developments in the RSS arena. Changes that will make RSS a major force on the web and a dominant contributing factor to your computing experience. Online marketers should pay special attention to the RSS wildcard in any future marketing ventures. If you’re like the average surfer or computer user (you’re probably scratching your head) what the heck is RSS? Never heard of it? ‘RSS’ stand for ‘Really Simple Syndication’ and its original acronym stood for ‘Rich Site Summary’. RSS is basically just a simple code like xml or html. Truth be told, many surfers who use the web every day probably never heard of html either. However, there is one very important distinction you should realize about RSS — one fundamental difference that makes it such a revolutionary element. It changes how information is transmitted on the web, it sends out or syndicates a site’s contents.... 

Reading time: 6 – 10 minutes We’ve all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you’re a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site’s content fresh. RSS is a way to syndicate website content. According to Wikipedia, “RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs…the RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data.” Wikipedia goes on to say that “A program known as a feed reader or aggregator can check RSS-enabled web pages on behalf of a user and display any updated articles that it finds. It is now common to find RSS feeds on major web sites, as well...