One of the four most important aspects of writing a post is picking out the right keywords from the text.  This isn’t something often mention in your standard how to blog post.  There is only one really good free tool and I reccomend using it every time you post.  Wordsfinder will pick out what it sees as your best go to keywords based on a Google Search.  You simply cut and paste your text into the box and it spits out a list of your best keywords.  Copy the the ready to use list, and paste it into the custom field value box in the Wordpress write/edit post page and label the key as keywords.  Remember to save or publish after this step or they won’t be part of the post’s data.

The second method for adding keywords requires a bit of theme editing.  I first saw this technique on Nathan Rice’s Blog.  I suggest you read his entire series on how to do Wordpress SEO. This technique will add your tags as keywords. If you are using good tags there is absolutely no reason you shouldn’t use them as keywords. If you are using a not so good program to autotag like simple tags, you should avoid this method as it could cause google to think you are keyword stuffing. (Stuffing equals reduced pagerank) However if you use an intelligent tagging plugin that uses semantic tags, like Calaise archive or autotagger or my favorite Tagaroo you are in good shape. Simply paste the keywords you got from Wordsfinder into the tag area and away you go.

This is where the theme editing needs to be done.
In the header.php add this below the title tags <title></title>
<br /> <?php if (is_single() || is_page() ) : if ( have_posts() ) : while ( have_posts() ) : the_post(); ?><br /> <meta name=”description” content=”<?php the_excerpt_rss(); ?>” /><br /> <?php csv_tags(); ?><br /> <?php endwhile; endif; elseif(is_home()) : ?><br /> <meta name=”description” content=”<?php bloginfo(‘description’); ?>” /><br /> <?php endif; ?><br />

In your functions.php add the following in the line above ?>

function csv_tags() {<br /> $posttags = get_the_tags();<br /> foreach((array)$posttags as $tag) {<br /> $csv_tags .= $tag->name . ‘,’;<br /> }<br /> echo ‘<meta name=”keywords” content=”‘.$csv_tags.’” />’;<br /> }<br />

Before undertaking this step I really reccomend you read Nathan’s fine article on the hows and whys of meta keywords.

Post 73 of 100 of Brad’s Tiny World Scribefire Challenge.

One of the most important aspects of being a successful blogger is choosing your keywords carefully.  This is just not something most people do when they learn how to blog.  I am going to run through a couple of steps for you really quick that will help you figure out your keywords.

1. Find out how you are ranked at Google Rankings.  I just changed mine here so google isn’t ranking me on the new words as well as I would like.  In single word phrases I top out with blog at 11.18% density which is pretty respectible if there were more posts and fewer search results for it.  My top three word phrases are Wordpress Option Field and Wordpress Optional Fields, based on a recent post.  What I really want to be rated on is How To Blog.
2. Once you know what you are rated on it is time to decide what you want to be rated on.  I use Free Keywords which was originally suggested on Courtney Tuttle’s Blog.  Start searching for keywords based on your general blog niche.  This is how I found How To Blog.  What you want is a keyword or phrase that has no more than three words to it.  The more daily search results you have the better off you are.
3. Once you have a particularly good keyword or phrase you need to figure out how it plays out on google.  Put your keyword or phrase in quotes and search.  While Google Personalization can really screw up the ranking of your results, it will have no effect on how many results it returns.
   
   
4. Optimize your choice by looking for a high number of daily searches and a low number, under a million, search results.  Look for how to use these new keywords in the near future.

I will revisit this post with you from time to time and let you see how my changes affect my placement for these keywords without stuffing the keywords where they don’t belong.

Post 72 of 100 of Brad’s Tiny World Scribefire Challenge.

The least utilized option in Wordpress, the custom field, is also quite possibly the most powerful function of the entire platform. I have been writing up my own tutorials on this option for several days now and thought I would share with you a few of the other great posts on the subject.

The Top 5 Uses for Wordpress Custom Fields  by  Oak Innovations Blog

For the vast majority of bloggers, this incredibly usefull, and versatile piece of functionality goes unused. At the moment you may be thinking that the reason you don’t use it, is that you have no use for it. This may very well be true but, its also likely that no one has really explained what’s possible.

Learn how to use Wordpress Custom Fields | Kriesi.at – new media design

WordPress gives an author the ability to add extra data to each written post and page. This data is called meta-data and is stored in custom fields.

WordPress Custom Fields Contest

If you are a wordpress blogger, how many times have you used the often overlooked feature called Custom Fields. It is sitting below this post page as I type and though I look at it everyday, I never got around to using it. Technosailor is organizing the WordPress Custom Fields Contest to bring forth the usefulness of this feature and its possible applications.

Jazz Up Your Site: 28 Ways To Use WordPress Custom Fields | Performancing.com

Reasons To Use Custom Fields

You create a custom field, then choose on a post by post basis what information you will add. That information can be manipulated by custom WP/PHP code to present additional textual or visual content when a visitor views a post page. To summarize:

1. Add metadata for reporting or other purposes.
2. Add visually cohesive elements to your site.
3. Manipulate information and control its display programmatically.
4. Make global changes across all your posts with a single code change, instead of manually updating each post.

The lists below show some ways that WP custom fields can be used to provide more textual and visual info to your site visitors. If you decide to change something, say a border or background or even placement on the post page, without custom fields you would have to make changes manually to each and every post. If you have hundreds of posts, you’d have a daunting task. With custom fields, you have structure and homogeneity through custom handler code.

redswish – a web design blog » The power of Wordpress Custom Fields

I can’t believe I’ve been playing with Wordpress for so long and never explored the Custom Fields feature. A website I’ve been working recently has required me to push the boundaries of Wordpress, or more appropriately my understanding and knowledge of it. In doing so I’ve bravely slipped deeper into the Advanced Options and lived to tell the tale – the tale of the Custom Fields…

WordPress Custom Fields; laying text over your lead graphic

WordPress Custom Fields; laying text over your lead graphic

For WordPress users, there are certain scenarios when the typical reverse chronological presentation of content is just not enough. I have experimented with different methods of presenting content on 5thirtyone.com each time a redesign is uploaded – from the text-centric to the image heavy version in use right now. With hundreds of WordPress driven blogs being published on a daily basis, it’s difficult to stand out; even more so if you stick to the standard two-column blog layout.

The undersigned » Blog Archive » WordPress how-to: Custom Fields

WordPress how-to: Custom Fields

Most WordPress users have seen the custom fields section when they write a new post or create a page – but what is it exactly?

Post 12 of 100 of Brad’s Tiny World Scribefire Challenge.

If you are reading this post then you have taken your first step in moving beyond the amateur blog level.  The first thing you need to accept is you don’t know everything and you should be reading a lot of blogs how to get set up right.  None of us know everything, and I am more than happy to point you to the people who know a lot more than me on any subject.  That said let me tell you what we can all agree on.

• Figure out why you want to blog.  This is the most important step and the reason most people never bother with.  Deciding you want to blog for money is perfectly acceptable.
• Once you figure out why you want to blog you need to decide on what your blog is to be about.  This is one specific thing that your blog will be known to the search engines for.  This is going to be your keyword phrase.  See my post on picking your keywords for more information.  The short of it is you want to find something that defines your blog with a lot of daily searches, but not very many search results.  This choice will define your blog for a very long time so choose wisely.
• Once you know your primary focus you can start to choose a domain name.  Choosing something simple like your name seems easy enough, but frankly that isn’t necessarily the best choice either.  your name is a particularly bad choice if you want to sell your blog later.  Some schools of thought are Google will look more favorably on you if your keyword and your domain name are similar.  Once you decide on a Domain name register it.  You can do this almost anywhere so I suggest looking for a cheap place that has been around a while.  You can host anywhere once you have the domain, but if you lose the domain because you were dicking around making other decisions, then you are SOL and have to repeat steps two and three.
• Choose a blog platform and a basic theme design.  The fact is Google loves wordpress best of all, but without a well designed theme it doesn’t matter what kind of advantage you get from the platform you are taking blind swings.  Not only will you need to choose a good theme, you need to be able to alter or fix it yourself, unless you have a paid tech guy.  it doesn’t matter how good your writing is, if you don’t look profession to your readers your won’t be seen as a professional.  This goes doubly for google and every other search engine that could care less what sort of pithy commentary you make.  Search engines want the nitty gritty of posts.  They want meta information to match the text.  They want images that have full SEO treatments since they can’t interpret the visual.  They want to know what your navigation priorities are.
• Last but not least is you want to choose your host.  You need to do your homework and not let some affectation pull at your heartstrings.  You can switch hosts as you like.  Many hosts these days are even on month to month agreements so switching is easy.  The biggest thing to look for is how fast sites using the network move.  If the cost is next to nothing for a whole lot of promises beware.  Any company that doesn’t charge a minimum of $10 a month and promises the moon probably means that have three or four times too many sites for their bandwidth and if you ever try and use as much as the promised they will likely cancel you account.

If you can manage these steps you are well on your way to moving beyond the amateur blog level.

Post 9 of 100 of Brad’s Tiny World Scribefire Challenge.

In the early days of web design one of the few interactive things you could do with your readers was set up a guest book. At first this was next to impossible because almost anyone and everyone who had a website was operating on free sites like Geocities, Angelfire, or Tripod. There was no cgo access unless you paid for it, so there was no interaction beyond the simple mail form. Eventually most of them had heard the call for interaction and offered up ready made guest books. By that time it was really too late to do anything about it, blogging had been invented and was taking quick hold on sites like LiveJournal and Blogger. The world of interactivity was upon the average website owner, and we went from simple users to publishers.

The advent of blogging with threaded post and comments we respond to or at the very least should be responding to left behind the old guest book format. Users could now interact with authors directly over on subject specific ideas. Simply put the guest book was stiff, bereft of use, pushing up digital daisies, had run down the curtained screen saver, had emptied the recycle bin with ccleaner, overwritten multiple times with randomized ones and zeroes, and joined auto-starting background midi files as things Skippy should never put on a site. The guest book was and ex-webpage! That was until I figured out a use for it.

I know you are thinking this guy is ought of his bloody mind. Well I might be, but never the less I know how to make the guest book useful once again. Every blogger gets comment like ‘this is nice’ and ‘I like the post’. For those of us kind bloggers using a dofollow system this is annoying crap. However with a nofollow guest book and a move comments plugin we can preserve those comments, because some of them actually mean what they say and could give a damn about the backlink, and keep our blogs from being fodder for spammers.  The second plugin you will want if you wish to keep dofollow status is a conditional plugin that allows for conditional nofollow noindex posts and pages.

Once you have your plugin installed you can start by creating the guest book. If you are a nofollow blog the process is pretty simple, just create called guest book add a few lines of text and stick the post link in your menu. Alternately if your theme allows for comments on pages you can make it a page and it should automatically go into your navigation structure. Assuming you are a kind dofollow blogger honoring your readers comments, you are going to need to do a few things differently for the guest book to work like it should and not screw up the rest of your blog.

After activating the plugins the next thing you will want to do is make a copy of your single.php and rename it guestbook_template.php. This is the file we will edit.  Top the top of this file you will want to add the following code:

<?php
/*
Template Name: guestbook
*/
?>

Once this page is uploaded create a new page using the guestbook page template.  Say a few words of kind warning about the kind of comments that should go in posts and the kind that belong here.  Set the page to nofollow and noindex and you are ready to go.  Move your comments at will and enjoy your new found guest book.

Post 8 of 100 of Brad’s Tiny World Scribefire Challenge.

If you read my blog, it is most likely you are either a) a friend who is trying to get inside my head, or b) want to make money from blogging. I am going with the latter. You, like me, may be frustrated with Google for a variety of reasons that we won’t go into, but I am here to say there are alternatives. I am partial to BidVertiser myself, but I am looking into a number of affilate programs right now to replace Google on The Hart Blog Network blogs.

The latest new affilate I have found is ScribeFire which I also see Darren Rowse has up on his website, Pro Blogger.

John Cow wrote up about the soon to be gone Adsense Refferals.

Instead of their Adsense Referral program they are now going to use the Google Affiliate Network. What this is going to allow is now publishers are going to apply for an advertiser program and then get paid based on advertiser-defined actions instead of the usual clicks or impressions.

Darren Rowse of Pro Blogger has an interview with Kristopher Jones of Pepperjam Network

Earlier in the week I posted that PepperJam Network was giving all new publishers who signed up with their network a signup bonus of $10. Today I’ve managed to get a quick interview with Pepperjam Network’s CEO and President Kristopher B. Jones to ask him about the network, why he started it and what tips he could give us as publishers for using it in a way that earns us the most money.

John Chow has been pushing NeverBlue Ads pretty hard of late. I am also interested and owe them a return phone call. It seems these days even the bigger blogs are abandoning google so fast we can smell smoke. Possibly it is the guys at google taking the torch to ever more bloggers. It is hard to say for sure.

Earlier in the week John also wrote on TinyMasive.com

What do you get when you combine the contextual advertising of Google AdSense with an interactive shopping widget that can offer some pretty good deals to the visitors of your site. In some respects, TinyMassive.com may just look like another shopping-based ad network, but over the course of doing this review, I came to discover that it has a few unique qualities as well.

There are many other networks available. Some of them are sketchy. Some of them just hard to get into. Some of them only in beta, like Yahoo. They are out there though and for those who are frustrated with Google, fear not there are options.

One of the best tools I have found of recent to help improve our blogging is the ScribeFire extension for the Firefox browser. It allows you to automatically post to your blog while surfing. It works for self-hosted WordPress, WordPress.com TypePad.com LiveJournal.com, and a few others. My hopes were dashed that it wouldn’t recognize MySpace, but that was just too much to really hope for. MySpace wants you on site or not at all, and frankly that is just too damned big of time waste for me right now. It is a good resource to try and tap, but at this point I don’t have the time to repost everything to MySpace on top of trying to write content, upgrading my themes, editing my novel, etc. The next great thing about ScribeFire is it will allow me to switch between blog accounts easily something I can’t do when I use to blog the things I Digg. It will also allow you to post in draft mode so you can use all the fancy Meta tools I am sure I will get around to preaching on later this week.

The next great Firefox blogging tool is a custom hack of the main CSS file ( usercontent.css ) which decides how things will look while browsing. Search Engine Genie shows you how to highlight any rel=nofollow links. Why is this important? As a blogger if you comment or pay for your link to be hosted somewhere that that has a rel=nofollow added to the link search engines will ignore you and not follow the link back to your site. There are many reasons to be both a do follow and a no follow blogger, but those are for another lesson. To get your name and site indexed, I would suggest posting relevant comments on any of the blogs I have listed in my D-List

If you get the coding done right it should look something like this
Google Search

You can mass around with it by using your own coded file with this link <a href=”http://www.google.com” rel=”nofollow”>Google Search</a>