Reading time: 7 – 12 minutes When people refer to “organic SEO” (search engine optimization), they almost always use it as a blanket term to describe the unpaid, algorithm-driven results of any particular engine. However, a sophisticated search engine optimization company will often take the meaning of “organic” one step further. To such companies, the description of “organic SEO” is not to limited what shows up in the “natural” search engine results – it includes the methodologies used to achieve such rankings. There’s more than one way to skin a cat (although I must admit that I don’t know the one way that everyone else presumably knows), and the same is true for achieving natural search engine results. A search engine optimization company usually falls into one of two camps. A “White Hat” search engine optimization company will use a largely content-based approach and will not violate the terms of...
