Reading time: 6 – 10 minutes As a business director, owner or senior manager you may have never heard of a writing guru. However if you or your business has anything to do with an online presence, then you need to get up to speed asap before you miss the boat. Just as business gurus are no strangers to conventional off line business, a writing guru is key to achieving exponential internet seo (search engine optimisation) natural organic growth. Many offline businesses fail miserably when making the transition from off-line business to on-line business. Utilising the writing content skills of a conventional sales and marketing writer and proofreading specialist are usually two of the first mistakes made. It is critical to understand internet seo, what it is, what it isn’t, what it’s for and what it isn’t for before even contemplating writing content for your new online business. For a number of years internet seo companies and just about every individual tech guru...
