blogging 102

Reading time: 6 – 9 minutes There’s no denying it, the Internet has changed. The change was so subtle most people missed it. It was no great momentous event, just a slight sideways flex in how information is exchanged on the web. However, this slight shift has significant ramifications for anyone trying to achieve top rankings in the different search engines. So keep reading to find out how you can use this new SEO wildcard to ‘hotwire’ your site to the major search engines such as Google, Msn and Yahoo. Of course, the wildcard we’re talking about is RSS! RSS stands for ‘Really Simple Syndication.’ Basically, RSS allows you to directly deliver your content to all interested parties… don’t come to us; we will deliver the information to you or your website. It syndicates your content. In a nutshell; it’s simply a more efficient way to get your content ‘out there’. It was first used by News sites to send updated... 

Reading time: 6 – 10 minutes You hear so much talk about RSS these days on the Internet and in the media. Everyone is acknowledging it’s importance in boosting your site’s presence on the web. Not to mention how it can increase your site’s traffic and ranking. But what exactly is RSS and how can I actually use it on my site? Try these Five Easy Ways… First, just what is RSS? RSS stands for ‘Really Simple Syndication’. Basically, RSS allows you to directly deliver your content to all interested parties… don’t come to us; we will deliver the information to you or your website. It syndicates your content. It lets you send updated headlines and brief summaries to your subscribers. In a nutshell; it’s simply a more efficient way to get your content ‘out there’. Many people associate RSS with Blogs or Blogging because Blogs are usually written in XML or RSS format (code like html) so that these headlines and postings... 

Reading time: 2 – 2 minutes By Craige Stacey Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site. The following 12 design tips will help you get started in optimizing your site’s search engine placement. 1. Design for Specific Search Engines – there are hundreds of different search engines, but for best results you should design your site to take full advantage of the search criteria of the big three – Yahoo, Google and MSN. If you can get high rankings in these three, you won’t need to worry about the other search engines. Knowing how these search engines rank sites (as well as why they will penalize a site) is important. The rules change often, but the tips below are the most current. 2. Know your target audience....