blogging 102

Reading time: 6 – 10 minutes Displaying RSS RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking. RSS Radars Webmasters with limited time or capacity can syndicate related content. In a nut shell, webmasters can create RSS radars by combining a mix of content from related sources by grouping similarly-themed feeds. RSS feeds are updated at different intervals, providing an ever-changing collection of related information. RSS is a form of eXtensible Markup Language or XML. Viewing an RSS feed in a web browser generally produces code that is not easy for website visitors to decipher. As a result, webmasters use tools to display the content contained in an RSS feed. Content contained in RSS feeds can be added to websites... 

Reading time: 8 – 14 minutes What is Search Engine Optimization? Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site. As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are... 

Reading time: 4 – 6 minutes By Tinu Abayomi-Paul The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30’s, 50’s, or heaven forbid, the 300’s. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”. Not necessarily. If you got ranked for a keyword you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How? The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In the old days of 2003, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through...