blogging 102

Reading time: 6 – 10 minutes When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention (and rightly so) is focused on the company website. This is the one aspect where there is a feeling of control–once a website is released into the wild, the company will have to see how its site fares against all the other websites out there, whether the other sites are using ethical SEO tactics or not. Apart from changes made to the company website, the assumption is often that the company and, if it is using one, its SEO service, has zero control over what appears in search engine results. However, this is not usually the case. Often, you or your SEO service can have a direct effect on search engine results by monitoring your competitors and reporting them to the major search engines when the SEO techniques used on their site fall outside what is popularly referred to as ethical SEO. (Please... 

Reading time: 2 – 2 minutes By Tarun Gupta SEO Content Writing is quite an integral part of web designing and development. However, unfortunately, this concept is valued by only a limited number of design companies and thereby, countless SEO firms undertaking the task of website maintenance and creation remain deprived of experienced, efficient content writers staff. It is important for all webmasters to realize that the contents presented on the site must have the power of captivating visitor’s interest and offering them useful information. While searching something, visitors have a tendency to go through various sites, so that they can pick up the best from the lot. And when they are visiting a myriad of websites, it is natural to expect that they would not give much time to any dull site. Moreover, they often do not feel the need of reading full content, and jump out of the sites after reading tag lines. Hence, we can say that tag lines are considerably important for the... 

Reading time: 4 – 6 minutes By Vik Tailor Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for “link farms” (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the “link building era” over? Link Farms Many webmasters claim that Google penalizes websites for link farms. If this is so, why are a link farm sites that have a page rank of 5 on their link farm page? Let me give you an example, go to Google.com, type in any popular keyword(s) and append the word “links” to it. For example, “ABCD Links.” Notice you’ll get tones of websites that are linking to unrelated sites, but still have a great PR. I do not encourage link farming in any way or form, but building valuable partnerships is something I do encourage. If you’re a jewelry site and you’re exchanging links with an antiques site, I think...