What is natural search engine optimization (SEO)?

Natural, or Organic, Search Engine Optimization (SEO). It’s a process of making your site more search engine friendly by optimizing the entire website design and content. Then the site will be visible in SERPs against optimized keywords or Key phrase.

Why is SEO important?

Search engine optimization is important for a number of reasons including:

• 36% of searchers attribute top organic position with brand quality
• 60% to 70% of all search traffic comes from organic listings
• 90% of organic search traffic is driven from the top five listings
• 62% of searchers view only one page of results before clicking (Jupiter Research)
• Having the No. 1 listing in both organic and paid search can increase click rates by three times

How do natural search differ from paid search?

The primary differences are:

• Paid search can be launched quickly. Natural search generally takes months to show a return.
• Paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords.
• Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).

How much time will it take to see SEO result?

Time is most important factor in SEO life cycle. Once your website cached by search engines, it will take at least 2 weeks to update the results.

Can any one guarantee a #1 ranking in Search Engine?

No. No one can guarantee a #1 placement in SERPs (Search Engine Result Pages), as there are simply too many factors outside our control. In fact, in Google’s Information for Webmasters, they recommend that companies beware SEOs that guarantee results.

We are, however, willing and able to make a guarantee as to our SEO ethics.

Will my website stay at the #1 position once my website is placed there?

Search Engine ranking fluctuate frequently. SEO is an on going process. However if your website is maintained by SEO Specialist month to month then it can be stay in top positions.

How long will it take to see results?

This largely depends upon how old the site is. If the site is new, you shouldn’t expect to see significant results from Google until the site has been in Google’s index for at least six months. Results for new sites can be seen in Yahoo and MSN, generally less than three months.

For sites that have been in existence for a year or more, results from on-page optimization can generally be seen within a few weeks of being placed online.

Google, is highly dependent upon links in its calculation, and prefers links that have been in existence for a long time. As a result, if the market space is competitive, it may take six months or more to see significant results.

What is SEO Copywriting?

In a webpage where the same keyword is repeated again & again, in a way that makes it very difficult to understand what the page is actually trying to say. This is SEO’ed copy.

SEO copywriting is the creation of website copy that includes heavy usage of keywords in hopes to move a page up the search engine rankings. It is generally written to a particular “keyword density”, which will supposedly perform well in the search engines.

For search engines with a heavy reliance on on-page factors, such as MSN, or for particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective.

What’s more, even if the SEO’ed copy works in a search engine, it is rarely effective for the human beings visiting the site.

In addition, SEO copywriting can be very profitable for the SEO firm, as the search engines regularly change their preferred keyword density. This results in more work for the SEO firm as they rewrite the SEO’ed copy, and up charge the client.

We prefer not to use SEO copywriting. We recommend that the targeted keyword be used in the page’s copy, but used in a manner that is natural sounding and effective for readers. Our SEO efforts focus on other on-page factors and most importantly – links.

Does this mean copywriting is not important to SEO?

Copywriting is certainly important in SEO. The copy of a website should always be written to maximize the return on marketing dollars. If the visitors to a website do not convert to leads or sales, then the efforts on SEO are wasted.

The copy of a page should focus primarily on effectiveness and conversion rate. Simply use the page’s keywords in a natural manner, and optimize the other on-page factors and links.

Also, landing pages can be created to address specific keyword needs that cannot be found on other parts of the site. Each such page must have substantially unique content and not employ deceptive techniques such as redirects, or run the risk of receiving penalties from the search engines.

We offer a full range of copywriting services which can be used in conjunction with either our paid or natural search services.

Do you engage in unethical SEO?

We tend to not see SEO in ethical terms. Notwithstanding potential issues of deception, the way one structures one’s webpage is not a concept that should inspire discussions of morality.

There are, however, issues of risk management and tolerance with SEO. Certain techniques might run the risk of being blacklisted by one or more of the search engines. Typically, the more competitive a space is, the more risky the needed techniques are.

As SMO Solutions Search does not work with companies in the truly hypercompetitive space (e.g. gambling and pornography), we have never needed to resort to risky techniques to achieve the rankings our clients demand.

One aspect of SEO that can raise ethical questions is the communication between the SEO firm and the client. Some firms engage in risky techniques without informing the client. That is certainly unethical.

Another area of potentially unethical behavior can be found in firms that provide “SEO” services by building a network of their own sites that drive traffic to the client’s site. These are often sold on a per click basis. While this is a viable marketing model, many clients do not realize that the moment they stop paying, the “SEO” they’ve been buying goes away. In fact, many SEO firms will then turn around and sell this traffic to the former client’s competitors.

Apogee Search’s SEO practice is built around achieving superior results in the natural listings of the search engines. Baring an algorithm change in the search engine, the traffic does not go away if a client does not continue to engage with Apogee Search (although listings do tend to degrade over time if continue SEO efforts are not made).

Do you offer search engine submission services?

We’ll let you in on a secret, assuming a page can be read and indexed by a search engine’s search bots; all that is needed to submit to the search engines is a link from a page on another site that is in the Google index.

The automated submission services that you receive constant email spam for are, at best, a waste of money. In many cases, they can actually hurt your site’s performance in the search engines, as repetitive submitting of the same site can cause the search engines to invoke a penalty.

How do you select keywords?

Ideally, keywords for natural search are selected by using data from a properly configured and managed paid search campaign. This way, keywords that generate leads and/or sales are certain to be focused on.

Alternatively, detailed analysis can be made on a group of potential keywords to measure their relative search volume and competitiveness, but this data is greatly strengthened with the addition of conversion data from a paid search campaign.

Will you make the changes on my website?

We are not a web design firm, and don’t manage the actual pages of your site ourselves. We do, however, make specific, detailed suggestions of changes. And, if you do not have the staff to make the changes yourself, we have a number of web design firms that can do this for you.

What about link rental or purchase?

One of the dirty little secrets of the SEO industry is that many of the people at the top of Google bought their way there through paid links.

Many links can either be bought on a one time basis, or rented month to month. One of the biggest advantages of this is the ability to configure the link exactly how you want it for maximum SEO benefit (begged links often have to be accepted “as is”).

Competitive market spaces are likely going to require paid links. We typically recommend either purchasing permanent links or budgeting link rental for at least six months (preferably eight or nine months). Links must “age” before Google allocates them their full benefit.

How do we track the results?

Many SEO firms create their own fuzzy metrics, generally around the idea of “visibility”. If a particular key phrase improves from a ranking of 100 to a ranking of 20, they call that a 500% visibility. Rarely do you see such firms concerned about the traffic the rankings bring to your site.

While we certainly monitor rankings in the search engines for our targeted keywords, we are much more concerned with the traffic those rankings generate. And, we are happy to work with you to connect the traffic generated by the search engines to specific leads and sales.

Author: Shankar Soma
Article Source: EzineArticles.com
Provided by: Wordpress plugin Guest Blogger

Gauging Progress is a tough thing to do for a new blog and one of the hardest things for you to do when a blog is only ten days old.  it is even harder to gauge the progress than it is to attract visitors.  None the less you need to do it, just as much as you need to attract new visitors every day.  Let’s take a look at Meme Connection again.

• Since the blog went online we have dropped our Alexa number 3.2M and that is down from 3.5 on Sunday when I checked it last and down from 7.5M on the first.  i think I may well meet the goal I set of under 1M by the end of the month at this rate if I keep it up.
• Google has been good to us as well.  For the unquoted terms meme and connection the site or sites linking to Meme Connection carry nine of the top ten slots.  For a site that went online fifteen days ago that is pretty impressive even if the terms aren’t well searched, since there are 6.5M search results.
• Google Analytics says my visitors thus far are 55% referring traffic, 34% direct traffic, 8% search traffic, and the rest is made up of other and I have no idea what “other” actually constitutes.  I do know however that a large amount of the total traffic comes from sites looking at my profile.  I also know that a large amount of direct traffic is from twitter, or more precisely from the Twhirl client, which registers as direct rather than referring for some reason.  I have seen this happen on other sites using both Google Analytics and other real time metrics programs.

Things I still need to is spend more time commenting on other blogs and putting the name out there.  I need to find new members willing to create or submit memes.  Lastly I need to keep doing more of what I am doing and researching keywords to use in google that will rank well for Google.

For the record contributors who sign up you get a profile with live links and post links.  i do visit every link and those who put up spam crap can expect to find themselves site banned.

I was asked recently how to get a 1000 visitors a day to your blog network.  If you have a network it is quite easy.  The more blogs you have the more content you have, and more content you have the better chance you will get hits from search results.  Here is my quick list of do’s and don’ts.

• Content isn’t enough.  You need content with good keywords and for that material to be indexed.  If you run a wordpress blog the Google XML Sitemap Plugin is one of the most powerful tools in your arsenal for getting indexed.  If you want to be properly indexed it is highly important that you use good content specific keywords and tags.  I generate specific keywords with Wordsfinder and use the Calais Tagaroo Plugin to generate Semantic tags, both of which appear as meta keywords to search engines thanks to my theme.
• Write about popular things.  If you follow the first rule of good tagging and and getting regularly indexed, writing about popular topics is going to greatly increase your traffic.  While it goes without saying that writing about football in the off season isn’t going to bring you a lot of traffic for those posts, when I say popular I mean really popular.  The Google Trends page is your friend if you learn to read it correctly.  At any given time these are the 100 most popular search terms on Google and they all have links to recent blog posts through Google Blog links.  Incorporate something from here and your search traffic will go up.  Mention sixty or seventy of them over a couple of relevant posts and you are search gold for as long as the trend continues.
• Write something worth shouting about.  If your posts are pretty good there is always someone willing to submit it to the Social Media outlets.  Promoting yourself is held by some as being tacky and rude, but I don’t think so under some circumstances.  if you aren’t the only one you are promoting.  if you submit, comment, stumble, and rate hundreds of pages a week a little self promotion isn’t a bad thing.  Once a page has been submitted by someone else there is no reason not to jump on the promotion bandwagon.  If you put up a couple of stumble worthy pages a day your traffic can easily exceed a thousand hits a day.
• Comment on popular blogs in your niche.  I can’t begin to tell you how many thousands upon thousands of visitors this can bring to your blog.  This is a long term strategy that has to be cultivated and worked over time.  You need to leave relevant comments on these blogs and do it often.  One good comment will likely get you some traffic, but a hundred comments on a popular blog a year or more is golden.
• Give people a reason to come back.  Unless you are giving your people a reason to come back they likely aren’t going to.  There are lots of good sources of the same information you are providing so you need to give people a reason to return.  I use CommentLuv, KeywordLuv, Nofollow Free, plugins and interact with the people that comment.  Some of my blogs I offer an integrated forum so readers can interact with each other.
• Make it easy for people to come back.  Not only do you need to give people a reason to come back, you need to make it easy for them to return. (I need to do a better job of this on this theme.)  You can do things like put a Del.Icio.us, Technorati,  Yahoo as well as rss feed or many other buttons that make getting back to you easy for people to return.

Something is up at Technorati. For more than a month now I have been having problems with them properly indexing one of my blogs. Despite the fact that it was being updated either manually or automatically with daily digest posts, http://www.bradsotherblog.com was simply not getting its ping through to Technorati. This just isn’t me, either.

The first suggestion they made was to manually ping your blog at http://www.technorati.com/ping this works for all of my blogs except The Other Blog. After trying that and a ticket submitted with no answer I finally complained on the post board and the blog was quickly taken care of. They apparently want to take care of people who open their mouths in public a lot faster than they do those who wait patiently for returned emails. Well that one ping they did worked exactly once, the blog updated and jumped from an authority of 8 to 14 when all was said and done.

I checked back a week later and nothing since that day had been indexed. I sent another ticket and posted on the bulletin board the same day. Three days afterwards I received a reply to the first email and was told the blog had been indexed, what they didn’t say was it was done shortly after I made the problem known on the bulletin board. I have since had to make more than half a dozen posts in order to get the blog regularly indexed. Who ever is in charge of doing that does it pretty speedily and should be rewarded for it.

I have received several answers as to why this is happening from the board admin, and none of them are very likely. First I wasn’t given an answer. The second time I was told there was just a delay in indexing. The next time they blamed it on the number of anchor links some of my posts contain. They have blamed it on the number of tags. They have always fixed it an done an auto update but they refuse to address the key issue many bloggers are having. Neither the automatic ping services nor the manual ping at Technorati are working for many of us.

As I said this isn’t just my problem either. If you surf over to the Technorati discussion board you will find quite a few people who have gone a couple of days without being tracked to those who have gone weeks. One blogger reports his blog hadn’t been indexed for more than a year. I have no idea how often he posts, but Technorati simply can’t say his problem was a simple delay in indexing.

If you are a serious blogger with a Technorati account don’t just assume it has been working for you, go check it out. I know some of you are asking what the big deal is. First off if you are displaying the Technorati logo on your blog, you are advertising them in exchange for a service which includes indexing and providing search traffic. If they aren’t providing that, then they are operating on a fraudulent principal and should be paying you for the advertising. Secondly they are getting paid advertising because of the service they provide, I think the advertisers that pay them should be made aware that they aren’t getting everything they are paying for. I know I certainly would if I were paying big bucks to advertise on a site making claims of tracking a hundred million plus blogs, but only updating three quarters of their claim. The fact is they are a corporation and all corporations private or public need to be held accountable to proper standards.

I won’t debate whether they have the right or not to deny tracking of individual blogs, but the fact is they have an obligation to tell people that their blogs will not be tracked. They don’t even have to provide a reason, they just have to be honest about doing it. Of course none of us know if this is a softwarer glitch, which they have never admitted to, but they need to come out and say something one way or another. Failure to do or say something is the best way for them to lose their credibility. I can live with it being some sort of technical problem, we have all experienced those, but the fact is something needs to be done and done soon.