blogging 102

Reading time: 13 – 22 minutes Table of Contents I. Introduction II. Search Engines: A Brief History III. Web 2.0: The New Internet IV. Web 2.0: The Technical Landscape V. SEO Linking Strategy in Web 2.0 VI. Social Media Optimization: A Piece of the SEO Puzzle VII. Usability vs. Searchability: The RIA Search Challenge VIII. Googles Personalized Search: The End of Traditional SEO? IX. Search Behavior R&D: Customized Engines and Long Tail Keywords X. Conclusion References I. Introduction To those of us whose passion for the growth of the World Wide Web is exceeded only by the marketing possibilities that emerge from that growth, the Internet has become a playground for the imagination. There is a large number of marketers, however, who are fascinated by the Web but approach its marketing capabilities more out of necessity than lifestyle. The Internets capacity has advanced in so many areas in the past few years that marketers playing catch-up are at a significant disadvantage. Marketing... 

Reading time: 2 – 3 minutes Starting a new site is no small task if you want to do it right. Even some of us who have been doing it for a long time still make mistakes, However most of us who are successful in this business don’t keep making the same ones. The site I am following is Meme Connection. I started the site five days ago with a stock theme from Revolution Two. I am quite pleased they have gone to open source licensing so I can give you the theme with all of my upgrades in the SEO department, because frankly it needed them. Now five days on in the blog I have linked it to a couple of my other blogs, registered with Technorati, made a few posts, and promoted it off an on in my social network. For the first time today I am seeing an Alexa score which we will call my base score of 7,169,215. This isn’t bad since I know bloggers who have been around for years and don’t have scores that good. My target is to have that down to a 1,000,000 by the first of...