blogging 102

Reading time: 4 – 6 minutes Before proceeding to other parts of the article, please take your time to read the following definitions: RSS: RSS, rich site summary, or really simple syndication, is an XML format for sharing contents (such as news items) among different Web sites. Feed: It is an xml file containing headlines and descriptions also called news feed, content feed, xml feed or web feed. Web Syndication: Web syndication is a form of syndication in which a section of a website is made available for other sites to use. This could be simply by licensing the content so other people can use it, but more commonly these days web syndication refers to making Web feeds available XML: Extensible Markup Language (XML) is a W3C-recommended general-purpose markup language for creating special-purpose markup languages, capable of describing many different kinds of data. Its primary purpose is to facilitate the sharing of data across different systems, particularly systems connected via... 

Reading time: 9 – 15 minutes When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing “guaranteed SEO.” Unfortunately, with many SEO companies, this confidence in the guarantee is ill-placed. A lot of questionable SEO companies offer what I like to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee that is easily attainable if you purchase such services and are not subsequently harassed by a pesky leprechaun, the guarantee has been met. How can you complain? The truth is that SEO companies do not control...