By Leonardo Wood

The most powerful strategy to consider when optimizing your website to get ranked on the first page of Google is the Title Tags of your web pages. This is because when Google searches its database of pages to give you your search results, it actually looks at the Title Tags to determine if the page is relevant to your search or not.

The Title Tag or Page Title is the text that you can see in the blue bar on the left hand side at the top of a web page (where the minimize/maximize buttons are). If your chosen keywords that are relevant to your web page are not in the Title Tag then Google is going to find it very difficult to find your page and determining that your page is relevant to the search being carried out.

Most people do not realise the importance of having your keywords in the Title Tags of their web pages and this is why, when you visit a lot of websites, you will see that the Title Tags of the page only contain the Company name of that company and not the keywords which is the most vital part.

It is fine to show your company name in the Title Tag of your website but you must make sure that you definitely include the keywords that you want to optimize for that page. By doing this you will make it far easier for Google to find your pages and to deliver them in the results when someone searches for what you are offering.

Want to know more about how you can get your website listed on the 1st page of Google check out my Free Report: SEO Secrets

Leonardo Wood specialises in teaching website owners how to do their own SEO.

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One of the four most important aspects of writing a post is picking out the right keywords from the text.  This isn’t something often mention in your standard how to blog post.  There is only one really good free tool and I reccomend using it every time you post.  Wordsfinder will pick out what it sees as your best go to keywords based on a Google Search.  You simply cut and paste your text into the box and it spits out a list of your best keywords.  Copy the the ready to use list, and paste it into the custom field value box in the Wordpress write/edit post page and label the key as keywords.  Remember to save or publish after this step or they won’t be part of the post’s data.

The second method for adding keywords requires a bit of theme editing.  I first saw this technique on Nathan Rice’s Blog.  I suggest you read his entire series on how to do Wordpress SEO. This technique will add your tags as keywords. If you are using good tags there is absolutely no reason you shouldn’t use them as keywords. If you are using a not so good program to autotag like simple tags, you should avoid this method as it could cause google to think you are keyword stuffing. (Stuffing equals reduced pagerank) However if you use an intelligent tagging plugin that uses semantic tags, like Calaise archive or autotagger or my favorite Tagaroo you are in good shape. Simply paste the keywords you got from Wordsfinder into the tag area and away you go.

This is where the theme editing needs to be done.
In the header.php add this below the title tags <title></title>
<br /> <?php if (is_single() || is_page() ) : if ( have_posts() ) : while ( have_posts() ) : the_post(); ?><br /> <meta name=”description” content=”<?php the_excerpt_rss(); ?>” /><br /> <?php csv_tags(); ?><br /> <?php endwhile; endif; elseif(is_home()) : ?><br /> <meta name=”description” content=”<?php bloginfo(‘description’); ?>” /><br /> <?php endif; ?><br />

In your functions.php add the following in the line above ?>

function csv_tags() {<br /> $posttags = get_the_tags();<br /> foreach((array)$posttags as $tag) {<br /> $csv_tags .= $tag->name . ‘,’;<br /> }<br /> echo ‘<meta name=”keywords” content=”‘.$csv_tags.’” />’;<br /> }<br />

Before undertaking this step I really reccomend you read Nathan’s fine article on the hows and whys of meta keywords.

Post 73 of 100 of Brad’s Tiny World Scribefire Challenge.