Reading time: 1 – 2 minutes By Jason Hulott With more and more experts and search engine enthusiasts claiming the right way and the wrong way to handle link swapping, link exchanging or reciprocal linking! You can tell something is important when there is more than one name for it! GRIN! There are also two schools of thought on the reasons link swapping. The first reason for link swapping has always been to carry favour with Search engine rankings. Have a good site with lots of links and this is seen as a good thing and therefore Search Engines will rank you higher. Sadly, like all things in life, this system can be abused and taken to the extreme. Sites are buying in hundreds if not thousands of links trying to “boost” their ranking artificially. This is fine in the short term but we are starting to see a fundamental shift in Search Engine algorithms. convey_source = "English"; Read More →
