By Jason Hulott

With more and more experts and search engine enthusiasts claiming the right way and the wrong way to handle link swapping, link exchanging or reciprocal linking!

You can tell something is important when there is more than one name for it! GRIN!

There are also two schools of thought on the reasons link swapping.

The first reason for link swapping has always been to carry favour with Search engine rankings. Have a good site with lots of links and this is seen as a good thing and therefore Search Engines will rank you higher.

Sadly, like all things in life, this system can be abused and taken to the extreme. Sites are buying in hundreds if not thousands of links trying to “boost” their ranking artificially. This is fine in the short term but we are starting to see a fundamental shift in Search Engine algorithms.

My last article of link swapping , If Content is King, then surely relevance is Queen! explains my personal view of relevant linking which is still follow.

There is now a second and perhaps more disturbing reason for swapping links.

To build a useful link resource or directory for your visitors.

With working with similar themed sites, swap links to build a directory service which can share and drive traffic to sites within it. Some have even claimed this can drive more traffic that a Search engine ranking.

So how do I create this vision of loveliness.

Simple, build an on topic directory of your major site content.

There are a couple of great tools you can use to automate this process.

http://www.j2-squared.com/linking-101.htm

http://www.j2-squared.com/power-linking.htm

These tools will add new sections, manage your directory structure, and allow you to add links or even allow others to add their own links which you just approve.

This can all be run from a web browser so you can be swapping links sat on the beach or in fact from anywhere.

They are so simple to use you could get family to help out too! GRIN!

In terms of places to find links try:

www.linkpartners.com

as a good start point.

Remember, Search Engines change their algorithms all the time and you could fall out of favour at any time.

Your visitors are also getting more sophisticated and demanding at the same time. Give the visitor what they want first and let the search engine sort the rest out!

Good Luck!

By Sharif Aly

Technology makes our presence lively. So maintaining an online identity is a necessary thing in this biz-world. In this scenario, where everything has been made online, it’s essential for you to make the readers hooked up on your site. There are millions of pages that are available online and your site has to stand out from the rest. So what makes your site more unique? Is it your design; or the content which make your site attractive? Absolutely not! Of course your design should match with your prose. But beyond these aspects, there is a term called Traffic. So, how can it be done? Its quiet a meticulous thing that has to be done with at most care. To traffic a site is something tricky. This can be done in many ways. Every site owners follow their unique ways to traffic their site.

The most general way which is followed by many users is Site Engine optimization. Popularly termed as “SEO optimization”. Though it’s a common term, yet it can be done in numerous ways. Now a days, lot of soft wares are available in the market which can make this work done in minutes with just a few clicks.

We can summarize the methods which are adopted widely by the users around the world.

In order to make your site listed in popular Search Engines, you have to submit your site in the respective search engine portals (like Google, Yahoo, and MSN). This is a simple thing. But your job doesn’t end here. Its just a formal procedure. In fact it’s a laborious process and it takes lot of time for your site to get listed in top search engines. This way is called as Organic traffic.

The most widely used method is by introducing attractive advertisements in your site.

It can be done by placing an attracting add related to your web contents. There are lots of scripts available in market to enable this option. So it’s all about purchasing the apt one and placing in the right place in your site. In fact, this is the most efficient way to earn trough CPC (Cost per Click) concept.

You can customize Pop-up Ads in your site which will make the visitors more interested to click those, if it is something they are looking for.

Another way is to place Search engine bar in your site. This will avoid the chance of the users to switch over to a new window for search option. This can be customized with a script, so that your contents will be given more priority and gets a better page rank when the user search from the search box placed in your site. This will fetch you further traffic to your site.

Placing recent updates, and interesting news articles will make more traffic. There are numerous sites available which are providing news articles free of cost. So it’s easy for the users to customize the script in their site from the article providers.

Making more In-bound and On-bound linking mechanism fetch you a great way to make traffic.

We can make use of popular social networking portal like Facebook, MySpace, Orkut or Linked In, to familiarize your site. Also there are various “Ad pasting sites” which are available for this purpose. We can make use of these sites too. And make sure that, too much of traffic will lead to complications. As some Pop-up ads will annoy some users. So its is necessary to use a genuine method to traffic your site. Lot of reliable Soft wares is available in the market today. So get a genuine one and enjoy he maximum benefit or else go for organic traffic procedures.

By Tinu Abayomi-Paul

The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google

You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30’s, 50’s, or heaven forbid, the 300’s. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”.

Not necessarily.

If you got ranked for a keyword you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?

The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In the old days of 2003, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood.

Now there is hope in the form of the following website. Direct your browser to:

http://www.googlerankings.com/index.php

You can use this site to find out what number you come up for in the Google listings, which can be very powerful information if used correctly. If you’re ranked in the top 1000, you have a shot at raising your listing for that page by tweaking the page to be a little more relevant.

So, secondly, you have to know how good a shot you have at getting a better listing. Go to:

http://www.searchguild.com/difficulty/

I posted a tip about this a month ago, and it’s also in the free optimization Guide I released the week of March 7th. It tells you how hard it is to rank well for certain keywords in Google. You’ll need a free Google API key to use it.

Now that you know your chances, the third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here:

http://www.digitalpoint.com/tools/suggestion/

Okay, let’s say everything checks out so far. You rank in the top 1000. The term you want won’t be that hard to get, and will get you enough traffic per month to justify your efforts.

Our fifth step is to take the term you chose and optimize your page.

This site does periodic reports on the search engines, and their February report gives their analysis of what the best ranking pages in Google have in common. And as a free bonus, it will also tell you what Yahoo wants. Follow the following link for details-http://www.gorank.com

Now that you know what to shoot for, you need to know how the page you want will measure up- you need to calculate your keyword density. You can also do the sixth step at gorank.com – it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and you’re almost done.

Great, you’re all set. Now you should submit your site to Google, right?

Wrong. Absolutely not. If you can help it, you should never, ever submit any page of your site to Google. Let it find you. HOW it finds you can affect your page rank. I don’t mean that there is a standard penalty for submitting. There’s been speculation on that for a while but I have yet to prove it matters.

What I DO know from personal experience and testing on my member’s sites, is that getting the Googlebot search engine spider to happen upon your site shaves up to 6 weeks off the standard time it takes for indexing. You can show up in Google in as little as 4 days.

Which site links to you can also affect your Google Page Rank. While this is not as important as it once was, it still carries significant weight– my site didn’t start getting spidered on a daily basis until my Page Rank increased to 5.

So even if the spider comes to your site on a Monthly basis, you’re better off waiting for the spider to come back by. That’s the seventh step, let your page be re-discovered with it’s great new changes.

And yes, there’s an even faster, better way to get Google.com’s search engine spider to re-index that page, but that’s another article, isn’t it?

For more free traffic tips, subscribe to her newsletter at ftdsecrets-subscribe@topica.com or visit her feed enabled blog: http://www.freetrafficdirectory.com/blog

By Craige Stacey

Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.

The following 12 design tips will help you get started in optimizing your site’s search engine placement.

1. Design for Specific Search Engines – there are hundreds of different search engines, but for best results you should design your site to take full advantage of the search criteria of the big three – Yahoo, Google and MSN. If you can get high rankings in these three, you won’t need to worry about the other search engines. Knowing how these search engines rank sites (as well as why they will penalize a site) is important. The rules change often, but the tips below are the most current.

2. Know your target audience. Before you apply any of the tips below, do some research and find out what are the most likely key words and phrases your target audience will be searching for. In most cases, the key words or phrases won’t be your site name, but will be something related to the solution to a specific problem or the answer to a specific question. Knowing the question that will be asked is half the battle.

3. Use Meta tags. By now just about everyone knows about Meta tags. These are commands you can place in the html on your web page to help the search engines categorize what your page is about. The two most important Meta Tags are ‘Keyword’ and ‘Description’. The description Meta tag should describe what is on the particular page, and the keyword Meta tag should include the important key words from the page. Avoid using ‘fluff’ words and phrases as these will be ignored by the site.

Warning: If the keywords in the Meta keyword line are not found within the text on the web page, some search engines will penalize the page or simply not list it. This is done to prevent ‘meta tag’ spoofing.

My advice – have a different Meta description tag on every page. And be sure that keywords in the keyword tags are used on the page.

4. Optimize your Title tag. Many search engines give considerable weight to the html title tag on the page. It is the first element the search engine will scan and weight. Not including a title instantly reduces the search engine ranking your page will receive. When yo create a title tag, include keywords and write it to catch the attention of the users be scanning lengthy lists of titles in search engine results.

For higher ranking, make sure the title tag matches headline text on the page. And be sure to use a different title tag for each page on your site. (Pages with the same title tag will often be ignored.)

5. Use Keywords in page headlines. Page headlines are important – to your visitor as well as to search engines. Use short keyword phrases, including hot button words and phrases. Avoid ‘fluff’ and generic words.

My advice – use a strong headline on the page, and use the same headline in the title tag.

6. Use interesting text. Search engines actually count all the words on a webpage, then rank those words by frequency of use. The more often you use a word or phrase(up to a point), the higher you will rank with that word or phrase in the search engine. For that reason, be sure to include words or phrases that are likely to be searched for on your pages.

My advice – Keep your text short, on topic, and packed full of keywords. Avoid useless and meaningless words, and certain phrases that will place you in the penalty box.

7. Use the AlT tags on all images. Search engines are starting to index sites by the images found on the site. They accomplish this by looking at all the image tags on the page, and cataloging the ALT tags accompanying the image. Obviously if you don’t use the ALT tag, then images on your site won’t be properly cataloged. When using the alt tag, be sure to use a keyword or phrase describing the content of the image.

8. Use the Title tag on links. Search engines look at all text on the site, including the title tag on the links on your site. Most sites still don’t use the link title tag, so when you do, you gain an advantage. The link title should be a short keyword or phrase.

My advice – Check out how the pages on my site have a left navigation menu filled with department names. I try to make these names keywords for my site, and the link to the departments all make use of the title tag. Doing it this way means that the search engine ranks the department names twice. Once as text, and again as a Link Title Tag.

9. Provide a Link Trail. Search engines coming to your site follow the links on the front page that lead into your site. These links should provide a 2 level trail to all pages on your site. If you don’t provide a link trail, the search engines probably won’t find all your pages. (And even if you do provide a ‘link trail’ – if you use the same title tag and Meta tags on your pages, the search engine may ignore all the pages beyond the first one.)

My advice – check out how every page on my site has a one click link trail to any department on the site. You are never more than two clicks away from any page. Plus every page has at least 30 different link trails (through the departments) making it easy for visitors as well as search engine spiders to move through the site.

10. Avoid the Penalty Box. Search engines are getting smarter every day, and they will penalize a site if it violates search engine rules. These rules include:

Keyword spoofing – using keywords not related to site content

Keyword spamming – pasting hundreds of copies of the keywords on the page just to get high ranking

Numerous doorway pages – using hundreds of index pages that do nothing but point to the site

Link Spamming – submitting links to the 500,000 link submission services

Page Redirects – not necessarily a major penalty, but can cause loss of ranking

Frames on Main Page – not necessarily a major penalty, but can cause loss of ranking

Flash Movie on Main Page – not necessarily a major penalty, but can cause loss of ranking

My advice: Keep in mind that search engines are intelligent software. When they visit a page they try to determine what the page is about, relying primarily on the titles, headlines, text, links, and images on the page. That’s why it is important to focus on those elements, and avoid the ones that can put you in the penalty box.

11. Check for errors. Before you submit your page to the search engines, run the page through an html checker and a spelling checker. Search engines do check and take into consideration spelling and html errors, and will penalize a page that has too many of either.

My advice – take the time to do it right. If you get a poor ranking on a search engine it might be six weeks before the search engine comes back to re-rank you. Get it right before you submit to the search engines, and then keep it right so when the search engine returns, you will continue to get high rankings.

12. Manually submit the site. Don’t be tempted to use an automatic site submission program. They don’t work, and can get you penalized. Better to manually submit your site to the top search engines. Yahoo, Google, MSN.

My advice – Start with Google.com, then yahoo.com, and then MSN.com. Each has a place to register your site with their search engine.

This may seem a lot of work, but if you do it right and get high rankings, it will pay off.

Craige Stacey has been studying search engines optimization as a hobby and has achieved some very good search engine positions in the past for PublisherGate – membership website software

Article Source: http://EzineArticles.com/?expert=Craige_Stacey
http://EzineArticles.com/?Twelve-Steps-to-Higher-Search-Engine-Placement&id=8012

I was asked recently how to get a 1000 visitors a day to your blog network.  If you have a network it is quite easy.  The more blogs you have the more content you have, and more content you have the better chance you will get hits from search results.  Here is my quick list of do’s and don’ts.

• Content isn’t enough.  You need content with good keywords and for that material to be indexed.  If you run a wordpress blog the Google XML Sitemap Plugin is one of the most powerful tools in your arsenal for getting indexed.  If you want to be properly indexed it is highly important that you use good content specific keywords and tags.  I generate specific keywords with Wordsfinder and use the Calais Tagaroo Plugin to generate Semantic tags, both of which appear as meta keywords to search engines thanks to my theme.
• Write about popular things.  If you follow the first rule of good tagging and and getting regularly indexed, writing about popular topics is going to greatly increase your traffic.  While it goes without saying that writing about football in the off season isn’t going to bring you a lot of traffic for those posts, when I say popular I mean really popular.  The Google Trends page is your friend if you learn to read it correctly.  At any given time these are the 100 most popular search terms on Google and they all have links to recent blog posts through Google Blog links.  Incorporate something from here and your search traffic will go up.  Mention sixty or seventy of them over a couple of relevant posts and you are search gold for as long as the trend continues.
• Write something worth shouting about.  If your posts are pretty good there is always someone willing to submit it to the Social Media outlets.  Promoting yourself is held by some as being tacky and rude, but I don’t think so under some circumstances.  if you aren’t the only one you are promoting.  if you submit, comment, stumble, and rate hundreds of pages a week a little self promotion isn’t a bad thing.  Once a page has been submitted by someone else there is no reason not to jump on the promotion bandwagon.  If you put up a couple of stumble worthy pages a day your traffic can easily exceed a thousand hits a day.
• Comment on popular blogs in your niche.  I can’t begin to tell you how many thousands upon thousands of visitors this can bring to your blog.  This is a long term strategy that has to be cultivated and worked over time.  You need to leave relevant comments on these blogs and do it often.  One good comment will likely get you some traffic, but a hundred comments on a popular blog a year or more is golden.
• Give people a reason to come back.  Unless you are giving your people a reason to come back they likely aren’t going to.  There are lots of good sources of the same information you are providing so you need to give people a reason to return.  I use CommentLuv, KeywordLuv, Nofollow Free, plugins and interact with the people that comment.  Some of my blogs I offer an integrated forum so readers can interact with each other.
• Make it easy for people to come back.  Not only do you need to give people a reason to come back, you need to make it easy for them to return. (I need to do a better job of this on this theme.)  You can do things like put a Del.Icio.us, Technorati,  Yahoo as well as rss feed or many other buttons that make getting back to you easy for people to return.

I was going through my Woopra stats not so long back when i noticed something very exciting and very unexpected.  My political blog, Brad’s Tiny World, was receiving a lot of traffic from CNN and within a few days of watching that incoming traffic I started noticing them coming from The Wall Street Journal.  When tracking down this traffic I found it had come in the form of a sweet little plugin I had accidentally left on when I was testing what did and didn’t work with the new theme tools and WordPress  2.6.  I had long known Sphere Related Content plugin existed, in fact the version I had in the plugin directory was a few versions out of date, but I never really expected much from it and as such never used it.  What a mistake that was.

While the traffic generated was small, it was all relevant traffic and directed at specific stories.   To get those links I was citing and linking to stories on the major sites.  This was usually an excerpt with a backlink.  it was a small common courtesy, but well worth it.  That new traffic which fades after a story is no longer popular, does bring you people willing to give relevant comments and more important, it increased my social bookmark submissions.  I can’t promise you will gain anything from this plugin, but I also know it doesn’t take up very much room either.  Add it and comment on sites using it and see what happens for yourself.  You too might just find links from unexpected places.

Homepage
Download: Sphere Related Content

Every blogger wants a reaction to their posts. Whether or not everyone will admit, this is the whole reason we do what we do it. It is no fun talking out of your ass if everyone ignores you. So ask yourself what are you doing for those people?

I have put a lot of thought into this of late. I know how to get a lot of diggs when I want, and a lot of traffic too. What I was missing though were lots of comments. I read what the big guys were saying. Then I realized many of them were just talking out of their asses, because if it were really great advice they would be doing it themselves.

When big name Blogger X loses a lot of credibility by saying remove the nofollow from your comments, but doesn’t do it themselves. I am taking a stand. Nofollow is gone from all my comments as of now. I am not stupid enough to not moderate my comments, but I am going totally nofollow free in the comments. This is step one. I recommend the nofollow free plugin for WordPress. I also recommend using the nofollow from home and nofollow those dupes to keep Google juice flowing the right direction from there.

Secondly give back to your commentators. I not only have I made the link to their blog nofollow free, but using CommentLuv and KeywordLuv the link to their last post is nofollow free. This will pass along some serious Google juice when you are indexed.

The third thing I am doing is providing subscribe to comments by email. Your commentators will know when someone else posts a follow up comment. Last but not least I am using Brian’s Threaded Comments plugin. Commentators will be able to respond to each other. If you run a political or religiously minded blog you will probably want to be careful how many levels deep you let that one run though.

Lastly I intend to do a better job than most of the big guys when it comes to interacting with you. This is another area you see top name blogging gurus telling you to be social but never have anything to do with the people commenting on their own blogs. I can promise you this if you comment and leave your site I will at the very least give your site a visit, which usually will translate into an ad click or comment of my own if your subject interests me. Also be sure to check out the weekly CommentLuv Link List posted every Friday at Blogging For Noobs.

Something is up at Technorati. For more than a month now I have been having problems with them properly indexing one of my blogs. Despite the fact that it was being updated either manually or automatically with daily digest posts, http://www.bradsotherblog.com was simply not getting its ping through to Technorati. This just isn’t me, either.

The first suggestion they made was to manually ping your blog at http://www.technorati.com/ping this works for all of my blogs except The Other Blog. After trying that and a ticket submitted with no answer I finally complained on the post board and the blog was quickly taken care of. They apparently want to take care of people who open their mouths in public a lot faster than they do those who wait patiently for returned emails. Well that one ping they did worked exactly once, the blog updated and jumped from an authority of 8 to 14 when all was said and done.

I checked back a week later and nothing since that day had been indexed. I sent another ticket and posted on the bulletin board the same day. Three days afterwards I received a reply to the first email and was told the blog had been indexed, what they didn’t say was it was done shortly after I made the problem known on the bulletin board. I have since had to make more than half a dozen posts in order to get the blog regularly indexed. Who ever is in charge of doing that does it pretty speedily and should be rewarded for it.

I have received several answers as to why this is happening from the board admin, and none of them are very likely. First I wasn’t given an answer. The second time I was told there was just a delay in indexing. The next time they blamed it on the number of anchor links some of my posts contain. They have blamed it on the number of tags. They have always fixed it an done an auto update but they refuse to address the key issue many bloggers are having. Neither the automatic ping services nor the manual ping at Technorati are working for many of us.

As I said this isn’t just my problem either. If you surf over to the Technorati discussion board you will find quite a few people who have gone a couple of days without being tracked to those who have gone weeks. One blogger reports his blog hadn’t been indexed for more than a year. I have no idea how often he posts, but Technorati simply can’t say his problem was a simple delay in indexing.

If you are a serious blogger with a Technorati account don’t just assume it has been working for you, go check it out. I know some of you are asking what the big deal is. First off if you are displaying the Technorati logo on your blog, you are advertising them in exchange for a service which includes indexing and providing search traffic. If they aren’t providing that, then they are operating on a fraudulent principal and should be paying you for the advertising. Secondly they are getting paid advertising because of the service they provide, I think the advertisers that pay them should be made aware that they aren’t getting everything they are paying for. I know I certainly would if I were paying big bucks to advertise on a site making claims of tracking a hundred million plus blogs, but only updating three quarters of their claim. The fact is they are a corporation and all corporations private or public need to be held accountable to proper standards.

I won’t debate whether they have the right or not to deny tracking of individual blogs, but the fact is they have an obligation to tell people that their blogs will not be tracked. They don’t even have to provide a reason, they just have to be honest about doing it. Of course none of us know if this is a softwarer glitch, which they have never admitted to, but they need to come out and say something one way or another. Failure to do or say something is the best way for them to lose their credibility. I can live with it being some sort of technical problem, we have all experienced those, but the fact is something needs to be done and done soon.

Digg is probably one of the best tools you can use for driving Traffic right to your sight, but it is not for the timid. Getting Diggs is like selling cars. When I started selling cars I was on the used lot and my Sales Team Manager told me something the first day which has held true any time I have sold things. Bill told me, “Brad selling cars is like getting pussy. If you don’t ask them to do it you aren’t getting it.” Getting a Dugg is a lot like getting pussy too.

I have been following a couple of posts elsewhere. There seems to be a lot of bloggers that want the traffic Digg can bring but aren’t willing to ask for it. Instead of getting pussy, most of them are pussies. If you aren’t willing to promote yourselves, then why the fuck should anyone else waste their time promoting your worthless ass? If you want to be popular do your own part in making it happen.

If you are worried about looking like some self promoting ass with no more manners than you have guts, then join a Digg team. Hell if you are willing shout to your entire friends list a dozen times a day for the team I might even let you join mine. It will never matter how good your content is if you are the only one stroking yourself. If you want to be noticed in the ever expanding blogosphere then you need to be proactive and quit waiting to be sexy on Digg.

]]> http://bradtheblogboy.com/social-networking/digg-this/feed/ 1 http://bradtheblogboy.com/how-to/other-blogging-tools/utility-poster/?source=rss http://bradtheblogboy.com/how-to/other-blogging-tools/utility-poster/#comments Sun, 27 Apr 2008 23:13:45 +0000 Blogboy http://bradtheblogboy.com/?p=72 Reading time: 1 – 2 minutes

It has been another behind the scenes weekend for me tweaking the theme over at Brad’s Tiny World and editing Pack hopefully some agent will just fall in love and be on my side for a six figure advance. Alright I know I really looking at probably a $5k advance at best, which means I have to sell 4900 copies of it in paperback just to cover that so when it is out I expect every damned one of you who read my blogs to buy at three copies.

I was going through my feed this afternoon when I found the coolest new tool to share with you. It isn’t out yet but that shouldn’t stop you from drooling over it tool. i found Utility Poster through Jack Humphrey’s Friday Traffic Report. If you aren’t reading this you should be, and I have added it to my blogroll just for you guys.