blogging 102

Reading time: 6 – 10 minutes Most webmasters today hardly have enough time to manage their web business and like to outsource most things which can be outsourced effectively. Outsourcing a web design or a service like SEO saves precious time and money when done correctly. The challenge most webmasters face today is finding the correct outsourcing partner. One who is well qualified to carry out the job, has the necessary references of past work experience and is also affordable. This article is an attempt to guide webmasters to correctly outsource SEO services. The SEO Outsourcing checklist: 1. Does the SEO Company/Professional you are hiring have a pre-formed plan for how they plan to execute your project? 2. Are they professionally qualified and do they have any third party certification which can be verified by you? 3. Do they have a website where you can examine their credentials, prices, testimonials, SEO package details? 4. Do they have contact details on their website like... 

Reading time: 5 – 8 minutes When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Handling an SEO campaign in house is an attractive and popular option for many companies after all, the staff is already being paid to perform other functions, so the company might as well use its resources. In addition, a company may in fact have technically savvy people on staff that know at least a little bit about SEO, making the choice to take the campaign in house appear to be a no-brainer. But the real issue is how to compare the actual cost of an in-house campaign if you are expecting the same type of results that you would get with an outside SEO firm. In House or Outsourced – Consider Your Resources There are several basic assumptions that can be made about any company that is interested in SEO in general. First, the company likely... 

Reading time: 4 – 6 minutes The first myth I would like to focus on regarding search engine optimization is the myth that revolves around the notion that search engine optimization (SEO) is complicated. I am always interested in the reasons people give for certain thoughts and I have heard many regarding how complicated search engine optimization (SEO) can be – especially for non-seo professionals. But I must say that I have not found this opinion to be true regarding search engine optimization. I do not feel that search engine optimization (SEO) is complicated. I know many people who have achieved great search engine rankings using SEO, including myself, and most have stated that using search engine optimization on their websites was not complicated. At times some stated that depending on what they were doing it took time to complete the SEO work; but seo being complicated – no. I tend to feel that if individuals have an average amount of computer knowledge and skills... 

Reading time: 14 – 24 minutes In few ways RSS is pretty much identical to HTML, the language normally put in place to create websites. As is the case with HTML, webmasters opting for traditional search engine optimization techniques when creating an RSS feed will come to know that their RSS feed is getting additional exposure and interest. Below mentioned measures can go a long way in optimizing an RSS feed for search engines: 1.) First and foremost, the title should consist of pivotal search terms. In simple terms, the title should be up to the mark and not misleading, while still pinpointing keywords. In an ideal scenario, the title should generate curiosity among the readers to read on, not mislead them. 2.) Secondly, it is of utmost significance that you display RSS feeds properly. Theoretically speaking, majority of webmasters display their feeds as content on their website. Remember to use PHP, ASP or HTML when displaying a feed, as this can lead search engines to spider the... 

Reading time: 4 – 7 minutes You hear all the time about bad SEOs. Bad SEOs are offering worthless services, failing to deliver on their internet marketing promises, polluting the search engine resultswell, a lot of bad things. But how much ever gets said about bad SEOs’ spiritual counterparts: bad SEO clients? As an SEO, I can see things from the other side of the table. You see, despite trying hard to make it clear I’m a good, ethical, results-oriented, smarter marketing, white-hat SEO, I have gotten no end of inquiries from bad prospective SEO clients. Sure, no one who gets cheated is ever entirely to blame, and some cheated businesses are entirely blameless. But the bad SEOs would have too small a market to stay in business if it weren’t for almost-as-bad clients. Shades of Bad SEO Clients First, let me make clear what I mean by bad SEOs. Bad SEOs are bad because they either do unethical things to get e-marketing results, or because they consistently fail...