blogging 102

Reading time: 6 – 10 minutes Displaying RSS RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking. RSS Radars Webmasters with limited time or capacity can syndicate related content. In a nut shell, webmasters can create RSS radars by combining a mix of content from related sources by grouping similarly-themed feeds. RSS feeds are updated at different intervals, providing an ever-changing collection of related information. RSS is a form of eXtensible Markup Language or XML. Viewing an RSS feed in a web browser generally produces code that is not easy for website visitors to decipher. As a result, webmasters use tools to display the content contained in an RSS feed. Content contained in RSS feeds can be added to websites... 

Reading time: 9 – 14 minutes Okay, you have a website setup to promote your books, music, and other products you wish to sell. With a bit of Internet savvy, you have created an attractive design to catch the Internet user’s eyes, and with your expertise on the subject at hand you are able to provide thoughtful, provoking content. You are confident your site is optimized for good search results, with a good saturation of keywords in your content. Your site is simple to navigate, fun to read, and yet informative enough to be highly regarded by engines. You are ready for the world! Yet, you feel as though what you are doing is not enough. Perhaps you enjoy a steady increase in traffic through traditional online marketing means, occasional tweaking of metadata and e-mail advertising. Offline advertising is not in the budget right now, and you want to try other, cheaper alternative before delving into pay-per-click advertising. What else is there to do? Have you considered creating... 

Reading time: 6 – 10 minutes RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button. In most cases your browser will simply display the XML code of the RSS feed … which does not go far in making internet users comftorable with RSS. Heck, if you didn’t know what RSS was and clicked on an RSS button only to get a page full of code you don’t understand, would that aid in turning you in to an RSS user? Probably no. And much worse, you’d probably never consider clicking on one of those buttons again, at least not any time soon. Consequently, if as a marketer you’re trying to generate RSS subscribers, simply using an RSS subscribe button is the worst way to go for you and for the RSS industry as a whole as well. So, what alternatives are there? a] CREATE AN RSS PRESENTATION PAGE If you’re trying to generate RSS subscribers from your site and are targeting audiences that might... 

Reading time: 6 – 10 minutes We’ve all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you’re a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site’s content fresh. RSS is a way to syndicate website content. According to Wikipedia, “RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs…the RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data.” Wikipedia goes on to say that “A program known as a feed reader or aggregator can check RSS-enabled web pages on behalf of a user and display any updated articles that it finds. It is now common to find RSS feeds on major web sites, as well... 

Reading time: 1 – 2 minutes By Jason Hulott With more and more experts and search engine enthusiasts claiming the right way and the wrong way to handle link swapping, link exchanging or reciprocal linking! You can tell something is important when there is more than one name for it! GRIN! There are also two schools of thought on the reasons link swapping. The first reason for link swapping has always been to carry favour with Search engine rankings. Have a good site with lots of links and this is seen as a good thing and therefore Search Engines will rank you higher. Sadly, like all things in life, this system can be abused and taken to the extreme. Sites are buying in hundreds if not thousands of links trying to “boost” their ranking artificially. This is fine in the short term but we are starting to see a fundamental shift in Search Engine algorithms. convey_source = "English"; Read More →