One of the biggest reasons people visit websites is to get information. If you can regularly provide fresh, quality content on your website you can expect to be rewarded by visitors and return visitors. What’s more, you will be rewarded by the search engines. I recommended that you add new and original content to your site as often as possible, ideally once a day.

Regularly adding fresh and original content:

- Keeps your site visitors coming back

- Continually adds value to your website

- Makes people more comfortable buying from your site

- Establishes yourself as an authority in your industry

- Greatly helps your site rank higher in search engines

All of the above factors translate into revenue.

We all know how hard adding original and fresh content is, especially if you’re the business owner. You have to be original, creative, organized, thoughtful and motivated, and above all, able to write. So what’s a website owner or business owner supposed to do? RSS may be the answer.

What Is RSS?

Here’s the Wikipedia definition of RSS:
RSS is a family of web feed formats specified in XML (a generic specification for data formats) and used for Web syndication. RSS delivers its information as an XML file called an “RSS feed”, “webfeed”, “RSS stream”, or “RSS channel”. These RSS feeds provide a way for users to passively receive newly released content (such as text, web pages, sound files, or other media); this might be the full content itself or just a link to it, possibly with a summary or other metadata (data describing the content).

RSS feeds are operated by many news web sites, weblogs, schools, and podcasters.

“RSS” can stand for any of the following phrases:

Really Simple Syndication (RSS 2.0)

Rich Site Summary (RSS 0.91, RSS 1.0)

RDF Site Summary (RSS 0.9 and 1.0)

Want to see an example of RSS in action? Go to the Oak Web Works, LLC homepage (www.oakwebworks.com/), and look at the bottom of the right-hand column under the title ‘Latest Tech News’. This is actually two RSS feeds from other websites.

Our company homepage was very static. It didn’t change very much since the services we offer stay basically the same. Why should any visitors come back if every time they come to our site, the content is exactly the same? They don’t have much of a reason.

Interestingly, that’s the way search engine spiders were programmed to “think” as well. Spiders are programs written for search engines to regularly surf the Web and record what’s there. That recording goes into the search engine’s databases ready to be accessed by the next searcher. This process is called indexing.

For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it every day, then it will visit much more often than if you rarely update it. Engines also consider the homepage to be the most important page, so it’s good to update it even more often than the rest of your site.

Again, if you struggle with adding fresh content, then RSS may be the answer. We didn’t write the headlines under ‘Latest Tech News’ on our homepage. Instead, the RSS feed automatically grabbed it from another site that had created them. Once we set the feed up, we don’t have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.

RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.

How Do I Set An RSS Feed Up?

There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don’t use JavaScript.

Instead, use a script that can be handled by your Web server besides JavaScript. Ask your hosting company or IT people what platform your Web server uses and what software or modules are loaded onto the machine. This will determine what scripting language you can use for your RSS.

Check if your Web server has PHP capabilities. If so, then there are hundreds of scripts written in PHP that you can use for free that properly displays RSS feeds that are recognized by search engines. There are RSS scripts written in ASP.NET, Perl and numerous other languages, so you have a wide variety to choose from.

For the Oak Web Works, LLC homepage we used an ASP script called RSStoHTML.

Which one would you choose? After you’ve determined which languages your Web server supports, conduct a search such as “PHP script for displaying RSS feeds in html” or ‘ASP and RSS’, for example. Try a few and see which ones run on your server. If one runs on your server properly, and you check this by simply seeing if it displays RSS feeds on your Web page, then use that one.

When you download the script, look at the code and find where to add an RSS feed URL. There should be a dummy one in there already, so just replace that one with the RSS feed you want to use. Here’s what a typical RSS feed URL looks like: http://www.nytimes.com/services/xml/rss/userland/Technology.xml
The URL’s often end in ‘.rss’ as well.

After we inserted the RSS feed URL into the script, we wanted to display the feed in HTML on our homepage. To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display:

[an error occurred while processing this directive]

Keep in mind that this is for a Windows Web server. The way in which you include it on a website powered by a UNIX Web server will be a little different. If you’re not sure, ask your hosting company.

Where can I find feeds that are relevant to my website’s content?

First you can try these:

- Syndic8 – http://www.syndic8.com/

- Feedster – [http://www.feedster.com/]

You can also do a search for your topic and RSS feeds. For example, search for “RSS feeds and pets’, or ‘football and RSS feeds’, or ’small business news feeds’. Finally, you can go to specific websites that are related to your industry and look for a small, orange, rectangular icon that say ‘RSS’ or ‘XML’. Click on that and you’ll get a feed URL to enter into your RSS feed script.

Remember, always be sure to include feeds that are relevant to your website’s content. Once you get the hang of the concept, RSS can be a lot of fun, and it definitely keeps your website fresh and updated, just what search engines like, and more importantly, what website visitors like.

Author: Jason OConnor
Article Source: EzineArticles.com
Provided by: Canada duty tariff

Before proceeding to other parts of the article, please take your
time to read the following definitions:

RSS:

RSS, rich site summary, or really simple syndication, is an XML format for sharing contents (such as news items) among different Web sites.

Feed:

It is an xml file containing headlines and descriptions also called news feed, content feed, xml feed or web feed.

Web Syndication:

Web syndication is a form of syndication in which a section of a website is made available for other sites to use. This could be simply by licensing the content so other people can use it, but more commonly these days web syndication refers to making Web feeds available

XML:

Extensible Markup Language (XML) is a W3C-recommended general-purpose markup language for creating special-purpose markup languages, capable of describing many different kinds of data. Its primary purpose is to facilitate the sharing of data
across different systems, particularly systems connected via the Internet.

Atom:

atom is a really small particle or an XML-based document format and HTTP-based protocol designed for the syndication of Web content such as weblogs (or blogs) and news headlines to Web sites as well as directly to user agents. It is based on experience gained in using the various versions of RSS.

Now let move to other parts of this article.

How does RSS work?

A website can allow other sites to publish its content by creating an RSS document and register the document with an RSS publisher.

Some Benefits of Using RSS:

1)Alternative To Email

Although you subscribed for email newsletter but you may be tired of all the junk mail you receive. By subscribing to RSS feed, you don’t need to worry about receiving any email.

2)Faster Than Browsing Web Page

RSS feeds are loosely coded and thus reading RSS feed is faster.

3)Search Engine Friendly

Being rich in contents and keywords and also constantly updating, major search engines like google, yahoo and alexa love them.

4)More Exposure For Your Site

Unless regular messages, RSS feeds are picked up and monitored by feed reader and blog sites such as weblog.com. This is similar to getting more targeted search engine traffic.

5)Content Is Delivered Instantly

With RSS, contents are delivered instantly to the reader over their choices of feed reader. RSS is a content delivery system that does not get filtered. All RSS articles are sent straight through your subscriber.

6)Can Get Listed Within Hours

You can get your site indexed in yahoo and msn within hours, using RSS.

7) Easily Remove Yourself From The Subscription

All RSS articles are also instantly delivered. You can easily remove yourself from the RSS feed subscription and it is as simple to hitting the delete key.

Different Media Type Support

RSS can support many media types including audio and video.

9) Easy Handling Options For Publishers
There are no subscription or removal links that RSS publishers need to take care of.

What Does It Require To Read A RSS Feed?

1)Internet connection

2) A Feed reader, to read the RSS feed from the RSS
channel (browser like opera has inbuilt feed reader)

3)If you are a publisher, then you need a way to publish your article.

For creating an RSS feed, you need to create an RSS file.
For creating an RSS file, read some tutorial by searching at google.

After creating the rss file you need to save it with either of the two extensions .xml or .rss. After saving you need to validate the RSS file, which you can do at
http://www.feedvalidator.org

After validating your RSS file, you need to syndicate it. For this you should have a code that other webmasters can place on their websites that will display your headlines. This code is usually a java script that the webmaster places on his site.

When anybody click on the XML or RSS link, the RSS feeds (or XML feeds) are instantly downloaded to his computer.

Author: Shouvik Mazumder
Article Source: EzineArticles.com
Provided by: Digital Camera Times

RSS – or what is now known as “Really Simple Syndication” – is a file format that is incorporated by Internet users in their websites to allow for ‘web syndication’, making their web content available in a format that can be universally understood by other people.

In essence, RSS is a ‘mini database’ that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.

RSS websites – that is, websites that contain RSS ‘feeds’ (articles or postings) – typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with ‘RSS’ or ‘XML’.

With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.

Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:

1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and ‘ready-made’ feeds are also available from other sources).

2. Click the orange graphic – this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).

3. Input the feed URL on your RSS feed creation program.

4. Click on the “Generate Feed” button. This will generate the RSS code for your web content.

5. Enter the RSS code in the appropriate place on your own website.

Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.

RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of ‘feeds’ or RSS files from content providers, and they are generally classified into 3 types:

Desktop RSS readers – also known as standalone desktop application, they generally ‘run’ in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.

Web-based aggregators – these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.

Plug-in aggregators/readers – these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.

Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:

Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is ‘refreshed’.

Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.

Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:

E-mail marketing and publishing

Search engine marketing and optimization

Business blogging

Internet advertising

Digital public relations

Branding and e-commerce

In addition, RSS can ‘power’ your website, providing you with the following:

Valuable, updated, and relevant resources for site visitors and potential clients – RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.

Search engine optimization for the website.

Increased traffic for the website – your website can ‘harvest’ and display information from other sites, driving more traffic to your own website.

A wide selection of ‘channels’ for content distribution, such as PDA’s, cellular phones, voice mails, and email ticklers.

A reliable way to have your web content delivered to Internet users and potential clients – RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and ‘cleaned’ by ISPs or Spam filters.

These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind – take the advantage of the marketing and publishing power of RSS.

Author: Jeremiah Patton
Article Source: EzineArticles.com
Provided by: Beading Necklace

We’ve all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you’re a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site’s content fresh.

RSS is a way to syndicate website content. According to Wikipedia, “RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs…the RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data.” Wikipedia goes on to say that “A program known as a feed reader or aggregator can check RSS-enabled web pages on behalf of a user and display any updated articles that it finds. It is now common to find RSS feeds on major web sites, as well as many smaller ones.”

If you’re a website owner, you can use RSS to your advantage in two ways: use someone else’s RSS feed or produce your own RSS feed. 1. Install a script on your website-whenever a web page on your website is loaded the script automatically loads data from an RSS feed. If the RSS feed you choose to use is the latest news, then the latest news will appear on your website. This is fairly easy to set up and is good for search engine optimization purposes. I’ll discuss installing an RSS feed script on your website later on in this article.

2. Provide an RSS feed of your website’s content so others can use it. By providing an RSS feed of your website’s content, you’re essentially allowing people to use the content on their website or through their feed reader. In either case, you’re also providing links back to your website, which is good for search engine optimization purposes-it will also get visitors to visit your website. Providing an RSS feed of your site’s content can be tricky to set up-or it may not be appropriate if you don’t have a lot of content on your website. I’ll discuss your options later on in this article.

If you’re a website owner, then chances are you want to keep your website’s content fresh. By updating the content on a regular basis, the search engine spiders will take notice-they’ll visit your website more often and index the new content and new web pages-which can ultimately bring more visitors to your website. For example, if your website is about real estate, you might consider including the latest real estate news on your website. Users typically search for topics that are related to items in the news, so if those topics and keywords are included on your website you can typically be found in the search engines for those terms. It’s like having your own real estate news staff on hand, 24 hours a day, adding the latest news on your website.

Installing an RSS Feed on Your Website

Installing an RSS feed on your website is not as difficult as it sounds. You simply install a script one time-and then anywhere you want the RSS feed to appear you simply pick a feed and copy and paste some code on your page. The first thing you need to do is figure out which script to use. If your website is using an Unix server and has PHP installed, the the easiest PHP script I’ve found is called CaRP. You will first want to visit the CaRP download page and download the file. CaRP has a free version that you can use on your website. They request that you link back to their website if you use it. Unzip the zip file and upload the files to your website using an FTP program. Then, run the setup file in your web browser, chmod the appropriate files, and continue with the directions given to you in the web browser. Once it’s installed, the script will give you code to copy and paste wherever your want the RSS feed to be displayed on your website. You can even change the font, size, and color of the feed by specifying those attributes before the code.

There are other RSS parser scripts available, but CaRP is the one that I’m more familiar with because its ease of use and ease of installation. To find other RSS parsers, you can search Google for “rss parser script”. CaRP is typically used if you have PHP installed on your website, and RSS parser scripts are available if you’re running a website on a Windows server. If you’re using the PHP version of CaRP then you’ll want to use PHP pages on your website-or you will need to parse your html pages as PHP pages.

Finding an RSS Feed

Once you’ve installed the parser script, you’ll want to find the appropriate RSS feed to use on your website. Keep in mind that a lot of RSS feeds are provided for “non-commercial use only”, so if your website is a for-profit website you’ll need to check the terms of using the RSS feed before you use it.

The best way to find an RSS feed is to search for it. Following my real estate example above, searching for “rss real estate” (without the quotes) finds several feeds. Topix.net provides a real estate rss feed. By copying that URL and pasting it into the CaRP code provided by CaRP, you can add that code to any web page on your website and the latest Real Estate News from Topix will automatically appear. Another way to find a feed is to look for a blog on your site’s topic. Most blog software includes an RSS feed, so searching Google for “keyword blog rss” might also help you find a feed you can use.

Adding an RSS feed on your web page won’t get you high rankings in the search engines. A while back I tested this theory a while back by making three nearly identical web pages-one static page, one with RSS feed content on it, and another with a live RSS feed on it. It turned out that after all three pages were indexed and ranked, the page with the live RSS feed actually ranks third-the static page without the RSS content on it always ranks the best. Search Google for “silly burlywood revenue” and you’ll see what I mean.

Although adding an RSS feed won’t get your page top rankings in Google, there are other benefits. For example, updating your web page’s content on a regular basis gets the page crawled more often-and more active crawling can contribute to other benefits, such as ranking for terms that appear in the feed on your site as well as causing new web pages on your site to get indexed faster than they were before.

Providing an RSS Feed of Your Content

Depending on your website’s content, providing an RSS feed of your content might be appropriate. If your website provides news or contains a blog, then publishing an RSS feed might work well. Most blog software automatically publishes an RSS feed of your blog, so you might want to find its URL and start promoting it. If you sell a lot of products on your website, you might consider making an RSS feed available-perhaps one that includes your top selling products along with their prices. Other websites might be interested in publishing that data for their users, and you would receive more visitors and links back to your website, something that will help your site’s search engine rankings.

Publishing an RSS feed is a little more complicated, perhaps to lengthy a discussion for this article. However, there are many good tutorials out there, including Danny Sullivan’s Search Engine Watch article about it, as well as the RSS tutorial at mnot.net.

Whether you use RSS to publish your own feed or you use someone else’s feed on your website, both provide great benefits to website owners-and definitely will continue in the future to be used more and more.

Author: Bill Hartzer
Article Source: EzineArticles.com
Provided by: How Electric Pressure Cookers Work

I am surprised these days how many people still don’t know what an RSS/XML/Atom feed is. Almost every website be it a blog or anything else has some variation of that nice little orange symbol that looks like this:

Okay now that you all know what those are, the question some of you still have is yeah, but what do they do. First lets explain RSS. In the guise of K.I.S.S. (Keep It Simple Stupid) RSS is Really Simple Syndication. As my MIL (mother in law- in case you are really knew to acronyms) would say RSS and Atom are the same meat, just different gravy. They are syndicated feeds of blog posts. XML is just the technology that both of those things are built on.

So what is syndication? I knew you were going to ask that. Simply put, it is anything you subscribe to, just like television stations get reruns of shows or newspapers buy advice columns, but web syndication is free. You click on the link and add to any number of web based readers like Google or into your favorite reader program. I personally like MS Outlook for this since it is what I read my email from several a dozen different sources, have my daily calendar and so on and so forth. So the question is why would you want to subscribe to a feed when I could just go to the website. The answer is pretty simple time. You are already opening a program or going to a single site for your email, so adding one more thing to check saves you time. If you are a voracious feed reader like me, I can quickly check to see if over a hundred blogs I read have new posts in just a few minutes. I can decide if I want to go and comment read the full article if it wasn’t posted in the feed, or just skip on by. I literally save several hours a day by using a feed reader.

So which is the best method to use a program or a website? That is really a personal things. For me it is a program, because that is how I check my email and it is open all the time. If you are on the go and want to check it from any number of computers or cell phones, then a website reader is probably better. Can you use both? Sure, though if you check as many as I do regularly you would probably only want a small list in for going mobile.

That is the long and short of it. Syndicated feeds are good for people who surf blogs, which means as bloggers you should learn to make the most use of them. Secondly you can get a feed of comments posted to your blog which is extremely helpful for bloggers who want to respond to comments on their blogs.

A new feature for me is a link to another great blog post about blogging. Today’s goes to, Sara at the Pajama Professional with How to Develop Mad Skills and Market Insight