blogging 102

Reading time: 8 – 14 minutes What is Search Engine Optimization? Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company’s website ranks on Search Engine Result Page (SERP), the more searchers will visit your site. As a marketing strategy for increasing site’s relevance, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are... 

Reading time: 2 – 4 minutes By Leonardo Wood Google Analytics is a handy tool that you can use to help you with your SEO and traffic generation. Google Analytics is a Free Tool which you can utilize to learn more about your website visitors google.com/analytics. You can use it to find out where your website visitors came from, what they searched for to find you, how long they were on your site, how many pages they visited etc. It is an invaluable tool for helping you test, measure and maximize your SEO and online marketing strategies. To install it on your website you simply open an Analytics Account and get a code that needs to be inserted into your website. Your website designer will be able to do this for you, it will take them a few minutes, if they are going to charge you for this, start worrying. You may already get statistics from your website designer or hosting company but with Google Analytics you can go into the Account and have a real good look round for yourself. Google... 

Reading time: 2 – 3 minutes By Leonardo Wood After doing extensive research on SEO I have now found out how to optimize a website and currently have hundreds of my own web pages optimized to appear on the 1st page of Google. My methods are easy and anyone with a basic knowledge of the internet can use them to optimize their own website. Where SEO is concerned you do not have to be at the mercy of your website designer, you can research what your website needs and then tell your website designer just what you want. Many website designers do not really have a clue when it comes to SEO so if you are in the know it will only help to give a boost the SEO of your site. All you need to do is just learn a series of simple techniques on what to do to change your website to improve its performance on Google. As your website climbs in the Google rankings you will start receiving more visitors and can then use your website as an effective marketing and selling tool. These simple techniques...