blogging 102

Reading time: 1 – 2 minutes By Sharif Aly Technology makes our presence lively. So maintaining an online identity is a necessary thing in this biz-world. In this scenario, where everything has been made online, it’s essential for you to make the readers hooked up on your site. There are millions of pages that are available online and your site has to stand out from the rest. So what makes your site more unique? Is it your design; or the content which make your site attractive? Absolutely not! Of course your design should match with your prose. But beyond these aspects, there is a term called Traffic. So, how can it be done? Its quiet a meticulous thing that has to be done with at most care. To traffic a site is something tricky. This can be done in many ways. Every site owners follow their unique ways to traffic their site. The most general way which is followed by many users is Site Engine optimization. Popularly termed as “SEO optimization”. Though it’s a... 

Reading time: 4 – 6 minutes By Tinu Abayomi-Paul The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in the 30’s, 50’s, or heaven forbid, the 300’s. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”. Not necessarily. If you got ranked for a keyword you wanted At All, the game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How? The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In the old days of 2003, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through... 

Reading time: 2 – 2 minutes By Craige Stacey Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site. The following 12 design tips will help you get started in optimizing your site’s search engine placement. 1. Design for Specific Search Engines – there are hundreds of different search engines, but for best results you should design your site to take full advantage of the search criteria of the big three – Yahoo, Google and MSN. If you can get high rankings in these three, you won’t need to worry about the other search engines. Knowing how these search engines rank sites (as well as why they will penalize a site) is important. The rules change often, but the tips below are the most current. 2. Know your target audience....