Online marketing for small business: Organic search engine optimisation versus Pay per click advertising

Written by blogboy from http://www.bloggingfornoobs.com/ on June 13th, 2008 | 2 Comments

When you are first deciding on online marketing in order to promote your business online, the main online marketing methods that you will encounter are Organic search engine optimisation and Pay per click advertising such as Google Adwords.

Organic search engine optimisation and Pay pr click advertising are the two main methods of online marketing.  Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your website rank on search engine results for the keywords that you are targeting.

Ideally a business needs to utilise both, organic Search engine optimisation as well as Pay per click advertising on order to get the maximum exposure for their business online. However cost and budget considerations often result in a business having to make a choice between using organic search engine optimisation or Pay per click advertising for their business.

Before discussing which form of online marketing is better for your business, it is important to understand the difference between organic search engine optimisation and pay per click advertising. Organic search engine optimisation refers to the search results that appear in the main centre section of the search results. Ranking within organic search engine results cannot be bought and ranking is a result of organic non-biased steps taken over a period of time.  It is dependent on the overall popularity of your website on the internet in general among other on site factors. Organic listings are the results that appear in the main section of a search engine such as Google when we search for something. Pay per click advertising on the other hand refers to the paid listing or sponsored results that appear on the right of the search results page and not in main middle section of the page.

Pay per click result is paid for and results are almost immediate to achieve. However there are many drawbacks to pay per click advertising as compared with Organic search engine optimisation. The recent years have seen an exponential rise in competition and a steep rise in pay per click costs. Click fraud is another rising concern in pay per click advertising where an advertiser may be charged for clicks that are not by genuine customers.

1)      Many surveys and search engine marketing studies have pointed than users are more likely to click on organic search results that appear on the main section of the page rather than the paid listings that appear as ads on the right.

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