blogging 102 | Online marketing for small business: Organic search engine optimisation versus Pay per click advertising

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2)      Organic listings are non-biased and cannot be bought. As such users trust the results more than the paid listings which are a result of paid advertising. The conversion rate for organic listings is much higher than for paid listings.

3)      Rising cost of pay per click. Pay per click campaigns are becoming more and expensive day by day as competition is increasing. It is common now a days to be pay as much as £1 or £2 per click for a op 5 position in pay per click campaigns like Google ad words.

4)      The results of organic search engine optimisation campaign are more permanent that pay per click. In pay per click the results stop almost immediately at the end of the campaign whereas in organic listings the rank remains.

Although the main advantages of organic search engine optimisation over Pay per click advertising are discussed above, Pay per click advertising has its advantages. Pay per click advertising is a much quicker way to get results. This is useful to advertise events and other marketing campaigns that cannot be planned months in advance. Organic search engine optimisation is a time consuming task and organic listings often take months to achieve.

In the long run investing an organic search engine optimisation is beneficial. Organic search engine optimisation has lower costs and offers a high return on investment. Once a favourable ranking has been achieved in organic search engine optimisation, it is more permanent. In pay per click the results will atop immediately when the payment has stopped and the campaign comes to an end. Organic search engine optimisation (SEO) campaign also has a wider coverage and generates maximum exposure for your business.

Any organic campaign in order to achieve first page rank in Google will focus on a variety of techniques not only submission to search engines, e.g. directory submissions, press releases, article marketing and social media marketing. All this is important in order to generate quality back links to your website and will most certainly be covered in any organic search engine campaign that is run on behalf of your website.

Organic search engine optimisation is hence a better rounded approach to online marketing and has a much wider coverage. Although you may not see the result within the first few months it will be an extremely useful marketing investment for any business. The benefits of an organic search engine optimisation far outweigh any risks involved with investing in a one year organic search engine optimisation campaign.

More practical website marketing tips and discussion can be found on the Search engine marketing and E-Commerce advice for business blog http://www.smallbusinessecommerce.co.uk.

The author, K.Singh is a web development and web design consultant in London regularly writing web design, e-commerce and search engine marketing articles for http://www.kronikmedia.co.uk. and http://www.estateagentwebsite.com/

K.Singh

Kronik Media, London

Company Websites:

http://www.kronikmedia.co.uk

http://www.estateagentwebsite.com